Dogs, MINI & The Bellevue Collection

The Seattle Kennel Club’s annual dog show was last weekend, an event I never miss. Its fascinating to see a building full of hundreds dogs and the wide variety of size, shape, color and coat that can be found. Seattle MINI, one of the show’s major sponsors, had an exhibit with several models on display demonstrating the vehicle’s dog and owner friendly features. I don’t know how many sales MINI generates from the dog show, but with a captive audience of dog owners, breeders, trainers, handlers, judges, etc., its probably a worthwhile marketing effort.

Seattle MINI is coming to Bellevue . . . Seattle MINI and The Bellevue Collection have announced a satellite showroom will open this spring at Bellevue Square. The urban micro showroom will have over a dozen vehicles available to test drive and MINI merchandise and accessories will be available for purchase. This is a new dealership concept for MINI and the Bellevue Square Seattle MINI will be the first satellite store in the nation. It might be fun, with a captive audience of shoppers, to see how many Bellevue Collection shopping bags it takes to fill the back of a MINI.

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